Expertise Positioning Brand Narrative Expertise Positioning Brand Narrative Brand Narrative A powerful brand narrative is the cornerstone of an organization’s identity, capturing its purpose, values, and mission while serving as the foundation for meaningful connections with key audiences. How We Can Help C Street specializes in helping clients create or refine brand narratives that inspire, resonate with stakeholders, and differentiate the organization in the market. By crafting compelling stories that align with strategic objectives, we ensure the brand narrative anchors all communications and serves as a catalyst for stronger engagement, enhanced visibility, and sustained success. Navigate financial distress to achieve optimal outcomes Insights Dec 4, 2024 The Comeback Playbook: How Strategic Communications and Branding Drive Corporate Turnarounds America loves a comeback story. In business, some of the most impressive comebacks happen through Chapter 11 or large out-of-court recapitalizations. Read the Article Mar 4, 2026 Katie Reimel, Senior Vice President, Named Ragan Communications and PR Daily Top Women in Communications – Rising Star Ragan’s Top Women in Communications Awards 2026 recognizes leaders who have pushed the profession forward across internal and external communications, public relations, HR, brand and beyond. Their work reflects a blend of intuition and precision coupled with a commitment to strengthening how organizations connect with the people who matter most. The Class of 2026 honorees […] Read the Article Feb 22, 2026 Axip Takes Strategic Action to Facilitate a Value-Maximizing Sale and Support Ongoing Operations Axip Takes Strategic Action to Facilitate a Value-Maximizing Sale and Support Ongoing Operations Read the Article Feb 11, 2026 LifeScan Announces Transformational Partnership with i-SENS to Launch OneTouch® Continuous Glucose Monitoring System Strengthens Leadership in Glucose Management Industry Through Expansion into CGM Read the Article Feb 4, 2026 The Critical Role of Communications for Employee Retention During Distressed M&A and Chapter 11 Restructurings In distressed M&A and chapter 11 scenarios, the primary focus is often the financial, legal, and operational aspects of the transaction. Read the Article Jan 29, 2026 iRobot Completes Court-Supervised Transaction with Picea, Enabling the Next Chapter of Growth Company Emerges from Chapter 11 as a Stronger, Boston-Based Consumer Robotics Leader Read the Article Jan 26, 2026 First Brands Group Commences Wind Down of North American Brake Parts Inc., Cardone, and Autolite Business Units All Other Business Units Continue to Operate as Company Pursues Strategic Sale Transactions Across Its Portfolio of Market-Leading Products and Brands Read the Article Learn more about our expertise with Positioning Organizational TransformationExecutive PositioningThought LeadershipMedia ManagementMedia TrainingSocial Media StrategyConferences and Events
Dec 4, 2024 The Comeback Playbook: How Strategic Communications and Branding Drive Corporate Turnarounds America loves a comeback story. In business, some of the most impressive comebacks happen through Chapter 11 or large out-of-court recapitalizations. Read the Article
Mar 4, 2026 Katie Reimel, Senior Vice President, Named Ragan Communications and PR Daily Top Women in Communications – Rising Star Ragan’s Top Women in Communications Awards 2026 recognizes leaders who have pushed the profession forward across internal and external communications, public relations, HR, brand and beyond. Their work reflects a blend of intuition and precision coupled with a commitment to strengthening how organizations connect with the people who matter most. The Class of 2026 honorees […] Read the Article
Feb 22, 2026 Axip Takes Strategic Action to Facilitate a Value-Maximizing Sale and Support Ongoing Operations Axip Takes Strategic Action to Facilitate a Value-Maximizing Sale and Support Ongoing Operations Read the Article
Feb 11, 2026 LifeScan Announces Transformational Partnership with i-SENS to Launch OneTouch® Continuous Glucose Monitoring System Strengthens Leadership in Glucose Management Industry Through Expansion into CGM Read the Article
Feb 4, 2026 The Critical Role of Communications for Employee Retention During Distressed M&A and Chapter 11 Restructurings In distressed M&A and chapter 11 scenarios, the primary focus is often the financial, legal, and operational aspects of the transaction. Read the Article
Jan 29, 2026 iRobot Completes Court-Supervised Transaction with Picea, Enabling the Next Chapter of Growth Company Emerges from Chapter 11 as a Stronger, Boston-Based Consumer Robotics Leader Read the Article
Jan 26, 2026 First Brands Group Commences Wind Down of North American Brake Parts Inc., Cardone, and Autolite Business Units All Other Business Units Continue to Operate as Company Pursues Strategic Sale Transactions Across Its Portfolio of Market-Leading Products and Brands Read the Article
