Expertise Positioning Brand Narrative Expertise Positioning Brand Narrative Brand Narrative A powerful brand narrative is the cornerstone of an organization’s identity, capturing its purpose, values, and mission while serving as the foundation for meaningful connections with key audiences. How We Can Help C Street specializes in helping clients create or refine brand narratives that inspire, resonate with stakeholders, and differentiate the organization in the market. By crafting compelling stories that align with strategic objectives, we ensure the brand narrative anchors all communications and serves as a catalyst for stronger engagement, enhanced visibility, and sustained success. Navigate financial distress to achieve optimal outcomes Insights Dec 4, 2024 The Comeback Playbook: How Strategic Communications and Branding Drive Corporate Turnarounds America loves a comeback story. In business, some of the most impressive comebacks happen through Chapter 11 or large out-of-court recapitalizations. Read the Article Dec 2, 2025 Responding to Media Investigations with Deliberation and Control When a company is in a crisis, intense media investigations that probe for details can make the spotlight feel especially unforgiving. On top of that, stakeholders will quickly demand answers on changes that will impact them, and even small missteps can shape how the story unfolds. Engaging with the media provides an opportunity to deliver a clear, strategic message and to reinforce trust with the audiences that matter most. Responding […] Read the Article Nov 24, 2025 American Signature, Inc. Files Voluntary Petitions for Chapter 11 Relief American Signature, Inc. (“ASI” or the “Company”), one of the nation’s leading home furnishings retailers and the parent company of Value City Furniture and American Signature Furniture […] Read the Article Nov 24, 2025 C Street Advisory Group Announced as Winner at the 24th Annual M&A Advisor Awards The M&A Advisor announced the finalists of the 24th Annual M&A Advisor Awards. C Street Advisory Group was named a winner for the Consulting Firm of the Year. Read the Article Nov 20, 2025 Lugano Diamonds & Jewelry Initiates Voluntary Chapter 11 Cases to Facilitate Value-Maximizing Sale Transaction Lugano Diamonds & Jewelry Inc. (“Lugano” or the “Company”), a designer, manufacturer, and retailer of high-end jewelry, today announced that the […] Read the Article Nov 12, 2025 Sunnova Receives Court Approval of Chapter 11 Plan Sunnova Energy International Inc. (“Sunnova” or the “Company”) today announced that the United States Bankruptcy Court for the Southern […] Read the Article Oct 29, 2025 Gamida Cell Presents Positive Initial Results on Treating Severe Aplastic Anemia (SAA) with Omidubicel Ayrmid Ltd. (“Ayrmid” or the “Company”), the parent company of Gamida Cell Inc., a cell therapy pioneer working to turn cells […] Read the Article Learn more about our expertise with Positioning Organizational TransformationExecutive PositioningThought LeadershipMedia ManagementMedia TrainingSocial Media StrategyConferences and Events
Dec 4, 2024 The Comeback Playbook: How Strategic Communications and Branding Drive Corporate Turnarounds America loves a comeback story. In business, some of the most impressive comebacks happen through Chapter 11 or large out-of-court recapitalizations. Read the Article
Dec 2, 2025 Responding to Media Investigations with Deliberation and Control When a company is in a crisis, intense media investigations that probe for details can make the spotlight feel especially unforgiving. On top of that, stakeholders will quickly demand answers on changes that will impact them, and even small missteps can shape how the story unfolds. Engaging with the media provides an opportunity to deliver a clear, strategic message and to reinforce trust with the audiences that matter most. Responding […] Read the Article
Nov 24, 2025 American Signature, Inc. Files Voluntary Petitions for Chapter 11 Relief American Signature, Inc. (“ASI” or the “Company”), one of the nation’s leading home furnishings retailers and the parent company of Value City Furniture and American Signature Furniture […] Read the Article
Nov 24, 2025 C Street Advisory Group Announced as Winner at the 24th Annual M&A Advisor Awards The M&A Advisor announced the finalists of the 24th Annual M&A Advisor Awards. C Street Advisory Group was named a winner for the Consulting Firm of the Year. Read the Article
Nov 20, 2025 Lugano Diamonds & Jewelry Initiates Voluntary Chapter 11 Cases to Facilitate Value-Maximizing Sale Transaction Lugano Diamonds & Jewelry Inc. (“Lugano” or the “Company”), a designer, manufacturer, and retailer of high-end jewelry, today announced that the […] Read the Article
Nov 12, 2025 Sunnova Receives Court Approval of Chapter 11 Plan Sunnova Energy International Inc. (“Sunnova” or the “Company”) today announced that the United States Bankruptcy Court for the Southern […] Read the Article
Oct 29, 2025 Gamida Cell Presents Positive Initial Results on Treating Severe Aplastic Anemia (SAA) with Omidubicel Ayrmid Ltd. (“Ayrmid” or the “Company”), the parent company of Gamida Cell Inc., a cell therapy pioneer working to turn cells […] Read the Article
